Driving circular fashion and textiles - ECAP summary report

The project set out to bring environmental and economic benefit to the clothing sector through a range of work packages co-funded and delivered by European partners. It covered a range of innovation projects, conducted through eight work streams by partners in several European countries.

This report signposts valuable resources including new guidance, white papers and key learnings which are available to inspire and inform any business or government, in any country.

Highlights:

• Danish Fashion Institute (now Global Fashion Agenda) created the Design for Longevity platform in collaboration with designers and product developers across Europe.

• The #LoveNotLandfill behavioural change campaign, led by the London Waste and Recycling Board (LWARB), focussed on young Londoners interested in fast fashion through multiple communications channels.

• WRAP surveyed clothing-related behaviour in Denmark, Germany, Italy and The Netherlands to inform consumer initiatives to influence buying, care/repair and disposal behaviours to prolong garment life and divert clothing from landfill.